Eric, a key figure at SuperCloud since its inception, has spent the past decade working closely with Mr. Devericks. His diverse role involves developing and branding SCI's unique properties. He spearheads new content creation, encompassing long-form projects, short-form broadcast content, and live events.
Eric's expertise goes beyond brand building. His successful background in sales and marketing reflects his keen understanding of the youth-driven market. He excels at forging strategic partnerships and implementing innovative global distribution models.
With extensive experience in launching startups and integrating them into larger corporate structures, Eric seamlessly blends entrepreneurial spirit with operational efficiency. His track record of launching successful brands associated with media, apparel, and personalities has made him a well-respected figure in the production industry.
Eric's true strength lies in his ability to translate concepts into tangible products. He prioritizes customer engagement across both physical and digital platforms. Throughout his career, he has partnered with some of the biggest names in entertainment and lifestyle, establishing a successful joint venture with Warner Strategic Marketing and achieving Billboard chart success.
Eric boasts a long list of accomplishments, including securing media deals for prominent youth icons and leading action sports companies (e.g., Bam Margera, North Face). He has also produced and directed VOD commercials for major networks like In Demand, Starz, Dish Network, and Fox.
