Eric has been involved with SCI since its inception and has worked alongside Mr. Devericks for the past decade. The multi-faceted role focuses on developing and branding SCI’s proprietary brands. Other primary responsibilities include new content development in the Long Form, Short Form Broadcast, and live events. 40 Eric Boyd is a visionary in branding and business development with a successful background in sales and marketing. Mr. Boyd is known for his ability to encompass a youth-driven lifestyle via a successful history in brand management. He is excellent at establishing strategic partnerships while implementing progressive global distribution models. He has extensive experience in entrepreneurial start-ups and operational development, merging small businesses with corporate culture. His consistent achievement of objectives when launching innovative brands associated with media, apparel, producers, or personalities has established him as a well- a known figure in the production field. Mr. Boyd’s most valuable asset is in understanding the concept-to-product fruition process, emphasizing customer engagement in both physical and digital environments. His career has encompassed a portfolio of successful joint ventures with some of the most predominant entertainment and lifestyle brands in the world. Eric established a wholly-owned subsidiary media label with Warner Strategic Marketing, achieving Billboard chart success for signed producers. Eric has signed and launched prominent youth icons and top-tier action sports companies to media deals (i.e., Bam Margera, North Face, Quiksilver, Globe, Transworld Publishing, Netflix, Fuel TV). Eric has produced and directed VOD commercials for companies such as: In Demand, Starz, Dish Network, and Fox.
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