Tim Ransom

Chief Marketing Officer

Nothing in business occurs until someone visualizes an idea and brings it to life with
strategically focused messaging and imagery. Defining opportunities through visualization
has been Tim’s life’s passion and work over the last two decades.
If you’ve ever put Jimmy Dean on your plate, Maybelline on your face, Coppertone on your
kids, Dr. Scholl’s on your feet, or AutoZone products in your car, you may know his work.
Tim founded and led The Ransom Company; a marketing and brand consulting firm serving
Fortune 500 clients for over twenty years.
During this time, Tim helped originate and guide over two dozen brands from a sketch on the
back of a napkin to the #1 global sales position in their respective
category, including; Coppertone WaterBabies, Coppertone Sport, Solarcaine Aloe, Dr.
Scholl’s Gel Insoles, Jimmy Dean Sausage, Florida’s Natural NFC, Grizzly Smokeless,
Lotrimin and Gyne-Lotrimin, Lansinoh, Saranac Beer, Shepard Tissue, and other brands.
Tim is an Eagle Scout, whose notable achievements include creating, funding, manufacturing,
and selling his own product line at Walmart. His efforts won a $500M ten-year licensing deal
for Fruit of the Loom with Lucas Films for the Star Wars license, and he was awarded an
International Gold CLIO Award for best beer packaging. Ransom built a digital media agency
from 0 to 125 employees and created Walmart’s top-selling clip-strip item for multiple
months. He helped Jimmy Dean Sausage grow to command 53% of the $1.1B breakfast
sausage category and has designed the top-selling global SKUs for AutoZone, Jimmy Dean, Florida’s Natural, Coppertone, Maybelline, Solarcaine, Dr. Scholl’s, and Hunter Fan. His firm
designed over 1,700 displays for Fructis and L’Oréal.
Tim envisioned the 7-Eleven TV Network for 4,700 stores, delivering verified Nielson sales
lift of 13% on Dr. Pepper and 91% on Trident Gum. He has launched over 3,500 SKUs in
AutoZone for Coastal Unilube and EZON Automotive and launched over 5,000 SKUs for
Bryan Foods, Hillshire Farms, and Jimmy Dean. Tim originated Grizzly Long Cut Smokeless
which delivered $282M in annual sales and commanded a 27% market share. Ransom also
created 12 SKUs for Coca-Cola, redefining the dairy case and introducing Dove, 3
Musketeers, and Milky Way flavors. In 1995, Tim convinced Walmart to give 12 feet of shelf
space to his client Lansinoh, creating the first breastfeeding category, and guiding the brand
to $80M in sales globally.
Tim’s firm created “The Forgotten” one of the first multi-level interactive puzzle-solving
games for Mac and PC, sold in over 30 countries. To achieve this, his team developed one of
the first and largest seamless 3D texture collections, later used by SONY, The Discovery
Channel, Nintendo, and others. He has launched web-based SaaS solutions including web
creation and digital product e-commerce solutions. His camo patterns appear on a variety of
rifles and sporting equipment sold by Russian and Turkish manufacturers. He has published
books on aesthetics and branding and holds patents related to the development of website
CMS solutions. Tim envisioned a social media module for a decentralized Netflix competitor
Singular DTV, utilizing blockchain technology and cryptocurrency to reward content creators
and interactivity.
He has run an international manufacturing and import business and is highly fluent with Amazon,
eBay, and Etsy platforms. Recently, Tim has acted as virtual CMO for technical services firms,
healthcare, consumer product goods, and fintech firms. He has been recognized by the Paperboard
Packaging Council, The Addy Awards, and received the European Beverage Innovation Gold Award.
Tim collects signed Sun Records Memorabilia and has three children. He holds a Bachelor’s degree
from Kent State University and an associate’s degree from the Art Institute of Pittsburgh. He currently
resides in Houston, Texas.